Brief History

White gold took the fashion world by storm in the 1920’s. It was the perfect, affordable jewellery setting to complement diamonds and other gemstones, making it a natural choice for engagement and wedding rings. At that time it was seen as a substitute for the extremely expensive and newly popular platinum that the rich and famous fashionista had adorned themselves with in the previous decade. Its beauty soon inspired fashion jewellery designers and it quickly became a highly desirable as a jewellery metal in its own right.
 Advances in technology during the early twentieth century had enabled platinum, a naturally white and notoriously difficult to work with metal, to be used more effectively in jewellery making than in past times – it had been used in stunning decorative pieces for ceremonial wear as early as Ancient Egyptian and Inca times. Platinum was the first material capable of carrying diamonds and other gemstones in a delicate framework that was robust enough for everyday use – white gold following closely on its heels. Although it requires an extraordinarily high level of craftsmanship to create the intricate designs used in modern jewellery. This, and of course, the rarity of the metal is reflected in the price of platinum pieces. Discerning jewellery buyers know that they buy platinum to give with love, to wear with pride, and as an investment for the future.